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Insider Vision
by Barry Scheur, President
Scheur Management Group
It is with great pleasure that I welcome you to the first edition of The Managed Care Insider. The publication of this newsletter is the culmination of a five-year process of dreaming, creating, and finally producing something that I hope will be insightful and intellectually stimulating, as well as unconventional.
So why another newsletter about managed care? Aren't there enough of them already? What's missing is what forms the mission of this publication: realistic, no-holds-barred insights and analysis from a successful operations management and consulting group that has made its living"by helping clients and audiences understand what they need to know, not telling them what they want to hear." As consultants to over 500 health care organizations covering the gamut of payers, providers, and purchasers, and having successfully launched and rehabilitated scores of managed care companies, our purpose in this newsletter is to be practical, provocative, and operationally useful.
I believe that the first issue of any publication sets the tone for what is to follow. In this issue, we are tackling two major subjects that are critical to the success of managed care companies and are also often ignored:- Making the best use of management consultants, and practical methods for holding them accountable for their recommendations and their performance.
- Branding strategies for your services and products, whether they be commercial, Medicare, or Medicaid enrollment, that will ensure positive differentiation in your market.
Future issues will cover the operational nuts and bolts of building and retaining Medicare enrollment, how to avoid the commonly made mistakes that result in less than expected enrollment growth and poor financial performance of hospital integrated delivery systems, and the keys to successful medical management without sacrificing quality. |
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This newsletter is not intended to be a collection of information repackaged from other sources. The information is based on several hundred years of collective knowledge and wisdom of consultants and executives who have successfully built, grown, and restructured health care companies for optimum profitability and success.
Controversy and dialogue with readers are my intent in launching this publication. If our readers agree with everything contained in these pages, we will not be doing our job. Our goal is to be provocative, iconoclastic, and informative.
We welcome your input, your observations, and your ideas, and they will be printed and discussed. This newsletter is about the strategy and tactics of survival in an all-too-turbulent industry where today's flash-in-the-pan success is tomorrow's failure. We sincerely hope that you find this issue and those to follow entertaining, informative, enlightening and, above all else challenging!
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